Is your pet's bad breath more than just an unpleasant smell? While many pet owners dismiss halitosis as a standard characteristic of dogs and cats, it actually serves as a meaningful warning sign of underlying oral health issues. This comprehensive guide explores the often-overlooked world of pet dental hygiene, revealing why bad breath affects most of our four-legged companions and what we can do about it. From understanding the bacterial causes to discovering innovative solutions like sea-derived treatments, we'll help ensure your pet's oral health doesn't bite out of its overall well-being.

Bad Breath?

Bad breath (halitosis) is undoubtedly a problem for dogs and cats, who coexist with their owners. Still, it is a health problem that should not be underestimated and addressed in good time with natural, emaciated, and safe remedies.

Our Friends Also Suffer from Halitosis

Bad breath emanating persistently from the mouth? The first thing to do is not to consider it a ‘natural’ characteristic of our four-legged friends, nor even a problem limited to our living with them.

Halitosis (the technical term for bad breath) is, in fact, a medical problem: an alarm bell of an undisturbed accumulation of plaque and tartar and, therefore, of bad oral hygiene, but, even worse, an early sign of progressive inflammation of the oral cavity (gingivitis, periodontitis and stomatitis) of which halitosis is not only a symptom ‘under the nose’ of the owner, but also a trigger cause.

Bad breath is caused by the millions of bacteria in dental plaque, a concentration of more than 300 different types of microorganisms. These bacteria degrade the proteins in food and saliva and generate large quantities of sulphur compounds. They are directly responsible for the foul smell that emanates from the unclean mouths of dogs and cats.

These particles permanently damage the oral tissues and trigger painful dental inflammations, from which 91% of dogs and 85% of cats over 3 years of age suffer. For this reason, halitosis must be considered a real ‘litmus test’ of the state of hygiene and health of the mouth of our four-legged friends.

Bad breath, in medical terms referred to as 'halitosis', is a frequently encountered problem in dogs and cats and the vet is often consulted to remedy it.
The most frequent cause of halitosis is teeth! Tartar is ubiquitous in our animal friends, and as for us, it is nothing more than the hardening of the bacterial layer that forms on the teeth.

From the Sea, a Valuable Aid for Effective and Safe Oral Hygiene

Alongside veterinary check-ups and the periodic professional removal of plaque and tartar (mineralised plaque), tooth brushing is an excellent daily hygiene practice that must begin as soon as the final teeth appear.

If our friend has been used to ‘having his hands in his mouth’ since childhood, it will undoubtedly be easy to convince him to brush his teeth for a few minutes daily. Brushing our dog’s or cat’s teeth will become an integral part of those ‘good habits’ of daily hygiene, necessary both for them and us, with special precautions and toothbrushes and toothpaste specially designed for their mouths.

Difficult Brushing your Dog or Cat's Teeth?

Today, we have methods available to accompany brushing, even occasionally, of teeth to help control plaque and tartar and improve halitosis in our animal friends.
Alongside oral health diets and systems to encourage proper chewing, research in animal health has led to the development of innovative solutions to help keep the mouths of our four-legged companions healthy and clean.

One of the most exciting advances is treats based on plant components such as Ascophyllum Nodosum, a unique brown seaweed harvested sustainably in the North Seas. Clinical studies have shown that this extraordinary natural ingredient has an anti-plaque and anti-tartar action when administered orally.

Once absorbed in the gastrointestinal tract, Ascophyllum Nodosum concentrates in the animal's saliva, performing a dual action: It inhibits the adhesion and growth of plaque bacteria and reduces tartar deposition by virtue of the buffering effect it exerts on salivary pH.

Using oral health premiums based on Ascophyllum Nodosum is significant for keeping Fido and Micio's mouth healthy. Investing in our pets' oral health is an act of love reflected in the joy, comfort and vitality they give us daily.

Halitosis? Help from the Sea! 

ProDen PlaqueOff Powder for Dogs & Cats is a powerful, 100% natural solution designed to target common dental issues in pets, including tartar build-up and bad breath. This easy-to-use powder is crafted from specially selected seaweed harvested from pristine North Atlantic waters. Rich in nutrients, it works naturally with your pet's body to improve oral health, reducing plaque and tartar while tackling odour-causing bacteria for a fresher breath.

ProDen PlaqueOff uses a special variety of seaweed (Ascophyllum nodosum), sustainably harvested from the clean waters of the Scandinavian coast ensuring the purity. Plus, it is not just natural but organic too!


Simply sprinkle the powder on your pet’s food daily, and let nature do its work! No more struggling with toothbrushes or uncomfortable procedures—PlaqueOff Powder is designed to seamlessly blend with wet or dry food, making it convenient for pets of all ages and sizes.

Product Highlights:

  • Natural Ingredients: Made with 100% natural seaweed, rich in beneficial minerals and antioxidants.
  • Effective Plaque Control: Breaks down existing plaque and prevents new tartar formation.
  • Easy Application: Simply add to food; no brushing needed!
  • Gentle on Pets: Formulated to be gentle, with no added artificial preservatives, fillers, or harmful chemicals.

Why Choose ProDen PlaqueOff Powder?

  1. Holistic Dental Care—Unlike other products that only mask bad breath, ProDen PlaqueOff targets the root causes of oral hygiene issues. Its unique formula reduces bacteria growth, addressing plaque and tartar where they start.
  2. Quality You Can Trust—ProDen rigorously controls quality to ensure that each jar of PlaqueOff Powder meets high safety standards and contains only the best natural ingredients.
  3. Visible Results – Pet owners have reported seeing a reduction in tartar and plaque, as well as fresher breath, within a few weeks of consistent use.
  4. Ideal for Both Dogs and Cats—It is formulated to meet the dietary and dental needs of both cats and dogs, making it a versatile addition to any pet home.

How to Use:

Add the recommended daily dose to your pet's food for best results. Begin with a smaller dose to allow your pet to adjust, and gradually increase the total dose as directed.

Give your pet the gift of a healthy mouth and fresher breath with ProDen PlaqueOff Powder – the easy, natural way to a cleaner smile!

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